WHEN YOU REGISTER, DON’T FORGET TO SIGN UP FOR THE EARLY BIRD CLASSES.

THE BUSINESS OF COLOR
SUNDAY 1:00 - 2:30 & 3:00 - 4:30
LINDA MACCHI REDKEN BUSINESS AMBASSADOR
Would you like to see your retail numbers increase by 30%? Pre-books at 80%? Dream clients flowing into your salon? Linda will help you create a dream team and a dream clientele. Taking an honest approach, Linda will help you develop the right mindset to engage your clients with superior service and in turn, help grow your haircolor business with a larger bottom line.
  • Learn how to increase your retail and pre-book numbers
  • Grow your haircolor business via your dream clientele
  • Turn gaps in your day to profitable color opportunities
SOCIAL MEDIA - THE RULES OF ENGAGEMENT
SUNDAY 1:00 - 2:30 & 3:00 - 4:30
SOPHIE LÉVEILLÉ INTEGRATED COMMUNICATIONS MANAGER REDKEN CANADA
In this session, you will learn to master the subtle and intricate details of effective social media which will enable you to take your skills to the next level and watch your business grow! Learn the “must know now” content and develop a strong social media business that will help you attract new clients.
  • How to maximize your profile
  • How to build and interact with a network
  • Discover basic tools & applications designed to enhance your overall experience
REDKEN GLOBAL ARTISTIC AMBASSADOR
MASTER DESIGN AND FINISH
Monday 9:30 - 11:30
Sam Villa will truly inspire you to reach new levels of professional greatness. As the Master of his domain, Sam is the recipient of BehindTheChair.com Favourite Platform Artist and Educator four times in recent years as well as just receiving the NAHA Lifetime Achievement Award in July 2017. In this session, you will learn Sam’s newest design and finishing inspirations as well as business skills that will enliven guests and add value behind the chair.
  • Versatile new cutting, finishing and business techniques
  • Wearable and sellable everyday looks
  • Simple finishing techniques for up and down styles
REDKEN GLOBAL COLOR CREATIVE DIRECTOR
MASTER COLOR
Tuesday 11:00 - 12:00

Josh Wood joined Redken in 2017 as the Global Color Creative Director and now serves as a spokesperson for Redken Haircolor, provides artistic direction on photo shoots and offers product development vision. Josh’s passion is haircolor and his vision is to push the boundaries on the way we think about color. In this session, Josh will talk about color trends, how they are created and share what is new, now and next in this colorful world.

  • Haircolor Trends – where and how they become trends
  • Whats new, now and next with color trends
  • Inspirational looks and the techniques to create them
CREATIVE COLOR TRENDS
MONDAY 1:00 – 2:30
Would you like to see your retail numbers increase by 30%? Pre-books at 80%? Dream clients flowing into your salon? Linda will help you create a dream team and a dream clientele. Taking an honest approach, Linda will help you develop the right mindset to engage your clients with superior service and in turn, help grow your haircolor business with a larger bottom line.
  • Learn what’s trending in hair color
  • Unexpected color placements
  • Out of the box color formulations
TOTAL TRANSFORMATION
MONDAY 3:00 – 4:30

A CUT, COLOR, AND FINISH STORY
This session will take you on a start to finish journey with our color and design masters. Begin with the end in mind with consultation and a shared reality at the beginning and a beautifully cut, colored and finished masterpiece as the result.

  • Learn what’s trending in hair color
  • Unexpected color placements
  • Out of the box color formulations
URBAN DESIGN TRENDS
TUESDAY 9:00 – 10:30
In this “Urban Design Trends” session, our master designers will take you on a creative journey to discover the latest trends in design and finishing. Exploring various shapes and textures, along with valuable tips and tricks that will help to quickly strengthen and grow your design and finishing business.
  • Learn the hottest design trends of the season
  • The evolution of a trend to a cut
  • The right look for the right texture
REDKEN BREWS - THE MEN
TUESDAY 1:30 – 3:00

THE MENS COLLECTION
This session is all about discovering the Redken Man and the important role Redken Brews will play in his life. Whether you are a barber or hairstylist, you will learn the hottest tips and techniques from our Men’s experts that will help take your men’s business to an entire new level.

  • Latest trends in Men’s grooming from fades to soft textured looks
  • How to approach today’s man from the eyes of a barber
  • Best beards – understanding facial shape, hair texture and personal preferences